AI agents
Agents that do the work.
People who stay in charge.
Agents that answer customers, read documents and run back-office steps — each one tested before release, with a person to hand over to.
AI agentsNewtact Lab — Hyderabad
We build AI agents and streaming platforms — and we run two apps of our own.
Newtact Lab is an engineering and production company in Hyderabad. We build AI agents and streaming platforms for Indian businesses, and we make content for brands.
Our proof is the work we operate ourselves: a streaming service and a medication-reminder app, both built and run in-house.
An illustrated chat. A customer says their order has not arrived. The agent looks up the order, explains it is due today by 7 pm, and when the customer needs it sooner, hands the conversation to Anjali in support with the order history attached. Anjali offers a delivery slot before 5 pm.
What’s true of us
- Incorporated 2015 · Hyderabad
- Two products built and run in-house
- Streaming in production · HLS, 360p–1080p
- Payments live · card, UPI, netbanking
- Hosted on Cloudflare
Services
Three things we do, and do ourselves.
Agents that do the work.
Streaming
Your platform.
Your catalogue, your customers.
Streaming apps and video pipelines, from transcoding to payments — the same stack we run for BuddyCinemas.
360p to 1080p HLS, 6-second segments, never upscaled.
StreamingContent & production
Campaigns, content,
and the camera.
Digital marketing, content creation and virtual production for brands, films and web series.
- Social media
- SEO & content
- Paid ads
- Brand strategy
- Photo & video
- Design
- Virtual production
Work
Built and operated by us.
Two products we designed, built and run ourselves, every day.
Built and operated by us
BuddyCinemas
A streaming service for Telugu films.
Viewers can watch free, rent a title, subscribe, or unlock films with tokens earned from rewarded ads, daily check-ins and referrals.
- Ingest
- Transcode · HLS
- Signed delivery
- Cloudflare edge
- Web player
- Payments
Built and operated by us
DrBell
Medication reminders that reach a person.
Reminders ring on the phone even offline. When a dose is missed, DrBell tells a family member, who can say “I’ll handle it”.
- Due
- Late
- Family told
- Handled
How we work
Map, build, deploy, operate.
01
Map
We sit with your team, find the work worth building, and agree in writing what done looks like.
You receive
- A written scope
- A fixed quote in INR
- A timeline
02
Build
We build in short cycles you can see, on your accounts, with a working version to try every week or two.
You receive
- Access to the code from day one
- Regular demos
- A test plan
03
Deploy
We ship to your cloud and your app-store accounts, with monitoring and a way back if something goes wrong.
You receive
- A production release
- Runbooks and handover notes
- Monitoring you can see
04
Operate
If you want, we keep it running: updates, monitoring and support, reported every month.
You receive
- An agreed support window
- A monthly report
- Updates as platforms change
Commercial terms
- Two ways to engage
- A fixed-scope build, or a build followed by managed operations.
- You own it
- You own the code and the app-store accounts.
- Priced in INR
- Quoted and invoiced in rupees, with GST.
- Indicative timelines
- A first release in 6–10 weeks, agreed in the scope.
The group
Newtact Lab Private Limited is the Thaja group’s company in India. Outside India, the same team works as Thaja FZE LLC.
Visit thaja.net (opens another site)Tell us what you want to build.
Start a conversation
Or write tohello@newtact.in or call +91 99890 56789